Impact of USA missing out on World Cup

Started by Bensergi, Oct 11, 2017, 11:15 PM

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So, the United States have failed to make the World Cup for the first time since 1986 and missing out results in plenty of money lost.

While exact numbers won't ever be known, the biggest losers of the result are clear.

Fox Sports: The news of the U.S. team being eliminated comes just 13 days after Fox announced that the 2018 World Cup would be the biggest production in the brand's 24-year history with 350 live hours of programming.

Fox paid about $200 million for this year's Cup and giving the advertisers the numbers they want might be difficult with the English language broadcaster's home team not playing.

Nike: Selling jerseys of the U.S. National Team isn't a particularly huge business for Nike, but it does have some scale. Nike added nine years to its most recent deal that runs through the 2022 World Cup, but the brand can't capitalize for another four years with Tuesday's loss.

Sports bars: Come World Cup time, sports bars in the United States come alive. Sure, it might be only a couple matches, but it all adds up -- especially when a seven to 10 hour time difference with Russia allows bars to open and serve during matches in the morning, when they would never be doing business.

Major League Soccer: There's no doubt that American stars doing well on the big stage help the MLS gain relevance. Just look at all the attention Clint Dempsey garnered for the Seattle Sounders when he starred in the 2014 World Cup. Not having that stage could make it less important for Christian Pulisic to feel the need to possibly leave Europe and play in the U.S.

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